School of Business and Economics: Recent submissions
Now showing items 61-64 of 64
-
Key Account Management, E-Commerce, Implementation Models, Market Orientation and Performance of Selected Private Sectors Firms in Kenya
(KeMU, 2014-05)Modern business firms are facing stiff competition in this era of a rapidly changing business environment coupled with the globalization of markets. Consequently, many firms have adapted key accounts management model to ... -
Implementing Business Strategy: A Critical Analysis on the Role of Strategic Communication among Parastatals in Kenya
(KeMU, 2018-02)A review of literature indicates that strategy implementation is an important component of strategic management process. There still exists a high failure rate in the implementation of business strategy as a result of the ... -
Effects of Regulatory Reforms on Security Market Returns: Evidence from Nairobi Securities Exchange
(2014-04)Capital markets are key to the economic development of any economy. Most governments have invested immensely on the capital markets through regulation to ensure that the investors are protected and making the market more ... -
Effects of Situational Factors and Packaging Characteristics on the Outcome of Purchase Behavior in Kenyan Supermarkets
(2014-06)Previous studies on shopping behavior have paid considerable attention to the effect of situational factors in explaining the outcome of consumer's buying behavior in the supermarkets. Other studies have limited the ...
