School of Business and Economics: Recent submissions
Now showing items 381-392 of 392
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Factors Affecting Uptake of Agency Banking Services among Customers in Rural Kenya: A Case of Narok County
(KeMU, 2018-09)The purpose of this study was to analyze factors affecting uptake of agency banking services among customers in rural Kenya. Specifically, the study sought to examine the effect of fraud on uptake of agency banking services ... -
Effect of Working Capital Management Practices on Financial Performance of Supermarkets in Nairobi, Kenya
(KeMU, 2018-09)Working capital management is not only improving financial performance in today’s cash-strapped and uncertain economy, but it is the question of meeting retail stores day to day operation. Recently, Kenya has had cases of ... -
Determinants of Financial Sustainability of Housing Cooperatives in Kenya: (A Survey of Housing Cooperatives in Nyeri County)
(KeMU, 2018-09)Housing not only provides shelter, but also housing has a significant impact on the lives of the inhabitants as it is the cornerstone of community life, it brings societal esteem, it is a source of income generation, the ... -
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ... -
Relationship between Strategic Planning Practices and the Performance of Devolved Healthcare among Selected Public Hospitals in Meru County
(KeMU, 2018-02)The study investigated the relationship between strategic planning and performance of devolved healthcare, through a survey of public hospitals in Meru County.Strategic planning refers to the process of envisioning the ... -
The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
(KeMU, 2011-05)Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ... -
Factors Affecting Financial Sustainability of Savings and Credit Cooperative Societies.
(KeMU, 2011)The cooperative movement in Kenya plays an important role in the country's economy. This is evident in the continued growth of the sector with a recorded membership of over 6.1 million people with domestic savings estimated ... -
Effects of Market Branding on the Growth of Small Scale Business in Kenya.
(KeMU, 2011)In the ever changing world where customers' preferences and behavior in making decisions about which product to buy or service to use the selling company has to build and retain their brand in a way which makes it essential ... -
Implementing Strategic Planning Practices in Health Facilities.
(2016-07)Strategic planning practices allow improvement of organizations performance by establishing guidelines in form of clear vision, mission statements and performance expectations including performance indicators. The study ... -
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ... -
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ... -
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...
