School of Business and Economics: Recent submissions
Now showing items 21-40 of 392
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Relationship Between Entrepreneurial Orientation And Performance Of Small And Medium-Sized Enterprises In Nairobi County
(KeMU, 2025-09)Small and Medium-sized enterprises(SMEs) drives Kenya's economic growth and development thus boosting the nation’s GDP by creating employment. However, they face several challenges that might impede their growth and ... -
Influence of Digital Marketing Strategies On Sales Performance of Mobile Network Operators in Kenya
(KeMU, 2025-10)The study examined the influence of digital marketing strategies on sales performance of the mobile network operators in Kenya. The specific objectives sought to examine the influence of social media marketing, content ... -
Influence of Corporate Governance Practices On Performance of Transport Parastatals in Kenya.
(KeMU, 2025-10)State corporations in Kenya’s transport sector continue to grapple with governance deficiencies such as weak board oversight, financial mismanagement, and procurement irregularities, which undermine operational efficiency ... -
Influence of Supply Chain Management Practices On Operational Performance of Selected Manufacturing Firms in Kajiado County, Kenya
(KeMU, 2025-10)The manufacturing sector in Kajiado County, despite its potential, continues to face numerous challenges in its supply chain operations. Firms in the region often experience difficulties such as delayed shipments, inconsistent ... -
Electronic Marketing Strategies and Performance of Large Supermarkets in Nairobi County, Kenya
(KeMU, 2025-10)Electronic marketing (E-marketing) refers to promoting products and services through the internet. In today’s business environment, it is no longer just about maintaining a social media presence but has become a central ... -
Influence Of Selected Human Resource Management Practices On Performance Of Microfinance Institutions In Nairobi County, Kenya
(KeMU, 2025-09)Strategic alignment of HR functions such as recruitment process, training development program, competitive reward systems, and employee participative mechanism with organizational goals significantly boost operational ... -
Effect of Human Resource Practices On Employee Performance in Deposit Taking Savings and Credit Cooperative Organizations in Nairobi County, Kenya
(KeMU, 2025-09)Employee performance is crucial for achieving organizational goals and ensuring high-quality service delivery within SACCOs. However, gaps in employee performance can lead to inefficiencies and reduced member satisfaction, ... -
Influence of Strategic Alliances On Service Delivery Performance in Petroleum Firms in Nairobi County, Kenya
(KeMU, 2025-09)Petroleum firms in Kenya face increasing pressure to remain competitive, deliver quality services, and adapt to challenges such as fluctuating oil prices, regulatory constraints, and limited technological capacity. Many ... -
Contribution of Kenya's Peacekeeping Operation in Somalia In Advancing Kenya's National Interest
(KeMU, 2025-09)Kenya’s peacekeeping operations in Somalia aim to strengthen national security, promote regional stability, and enhance geopolitical influence, yet face challenges such as security threats, economic pressures, humanitarian ... -
Influence of Strategic Levers On Change Intervention in Nairobi City County Government
(KeMU, 2025-09)The dynamic governance landscape of Nairobi City County Government necessitates the implementation of effective strategic change interventions to address persistent urban challenges and improve public service delivery. The ... -
Strategy Implementation and Performance of Commercial Banks in Kenya
(KeMU, 2025-10)The financial health of Tier One commercial banks in Nairobi County has been challenged by operational inefficiencies, regulatory compliance issues, and the need for technological adaptation. Despite demonstrating strong ... -
Influence of Strategic Planning Practices On the Performance of Commercial Banks In Juba, South Sudan
(KeMU, 2025-09)Performing organizations exhibit high revenues growth, profits incline, enhanced customers’ satisfaction and market share. However, commercial banks in Juba paint a different picture of performance challenges related to ... -
Alternative Banking Strategies and Organizational Performance of Tier Three Banks In Nairobi, Kenya
(KeMU, 2025-09)The adoption of alternative banking channels has increasingly influenced how commercial banks in Kenya perform. Notably, services like mobile banking, internet banking, and ATMs are central to enhancing banks’ operational ... -
Strategic Leadership Practices And Organizational Performance Of Four Star Hotels In Nairobi County, Kenya
(KeMU, 2025-10)Globally, strategic leadership is recognized for its major contribution to performance timetable that is successful and that is essential in directing and enhancing the context and mode of performance. Kenyan hotel closures ... -
Influence of Strategy Implementation Practices On the Performance of Kenya Revenue Authority
(KeMU, 2025-06)Strategy implementation is a critical process that influences an organization’s performance. However, the implementation of a strategy does not happen easily or automatically due to various internal and external challenges. ... -
Influence Of Strategic Decisions On Performance Of Paint Manufacturing Firms In Kenya
(KeMU, 2025-10)Strategic decisions are key determinants of a firm's success, as they shape the overall direction, resource allocation, and competitive positioning of the organization. While the paint manufacturing sector has experienced ... -
Effect Of Digital Marketing Strategies On Organizational Performance Of Soft Beverage Manufacturing Companies In Nairobi County, Kenya
(KeMU, 2025-10)Digital marketing strategies are important for enhancing brand visibility, engaging with a wider audience, and driving consumer loyalty, making them essential in competitive markets. However, soft beverage manufacturing ... -
Strategic Choices, Firm Size and Organisational Performance of Family-Owned Businesses In Nairobi County-Kenya
(KeMU, 2025-10)Family-owned businesses play a vital economic role in Kenya, yet many continue to face performance challenges despite numerous interventions. This study examined the influence of strategic choices—digital promotion, ... -
Strategic Leadership And Performance Of Agricultural Finance Corporation In Kenya
(KeMU, 2025-03)This study examined the influence of strategic leadership on the performance of Agricultural Finance Corporation. Strategic leadership, encompassing the establishment of strategic direction, the shaping of organizational ... -
Effect of Transformational Strategies On the Performance of Private Solar Energy Companies in Kenya
(KeMU, 2025-09)Performance of private solar energy companies in Kenya is critical for exploiting market opportunities, and driving profitability and sales growth. The purpose of this study was to determine the influence of transformational ...
