Browsing School of Business and Economics by Author "Kirimi, Eunice."
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Narrow Market Business Level Strategies and Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya
Karuga, Mary Wanjiru; Gichunge, Evangeline.; Kirimi, Eunice. (Asian Journal of Economics, Business and Accounting, 2021)Despite the fact that empirical research on performance and narrow market business level strategies have been widely conducted, there is no consensus on the effect of focused cost and focused differentiation ... -
Relationship between Performance Appraisal Feedbacks on Employee Performance in Wajir County Government
Agmadige, Abdikheir.; Kirimi, Eunice.; Njeru, Erick. (Reviewed Journal International of Business Management, 2023-07)The purpose of this study was to examine the relationship between performanceappraisalfeedback on employee performance in Wajir County Government.The study was supported by Social Cognitive Theory. This study ...