Journal Articles: Recent submissions
Now showing items 21-40 of 698
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Relationship Marketing and Customer Loyalty in the Fast-Moving Consumer Goods (FMCG) Industry in Nairobi County
(International Journal of Research and Scientific Innovation (IJRSI), 2025-08)Customer loyalty remains a major challenge for Fast-Moving Consumer Goods (FMCG) companies in Kenya. This study examined the influence of relationship marketing dimensions— trust, perceived value, switching cost, and ... -
Influence of Strategic Resource Allocation on the Performance of Paint Manufacturing Firms in Kenya
(International Research Journal Business and Strategic Management, 2025-07)The purpose of this study was to examine the influence of strategic resource allocation on the performance of paint manufacturing firms in Kenya. The study was motivated by inconsistent performance trends in the sector, ... -
Effect of Digital Advertising Strategy on the Organizational Performance of Soft Beverage Manufacturing Companies in Nairobi County, Kenya
(EPRA International Journal of Economics, Business and Management Studies, 2025-07)Family-owned businesses are a vital component of Kenya’s economy, with Nairobi County serving as a key hub for their operations. Despite their economic significance, many face persistent performance challenges. Only 33% ... -
Effect of Innovation Strategy on the Performance of Private Solar Energy Companies in Kenya
(International Research Journal Business and Strategic Management, 2025-07)Innovation has emerged as a critical driver of competitive advantage in the energy sector, especially as firms respond to globalization and technological advancements. Despite the growing role of private solar energy ... -
Influence of Organizational Structure on Performance of Insurance Brokerage Firms in Kenya
(International Research Journal Business and Strategic Management, 2025-07)Organizational structure plays a critical role in shaping the performance and operational efficiency of insurance firms. This study examines the influence of organizational structure on the performance of insurance ... -
Influence of Customer Satisfaction On the Performance of Dairy Firms in Kiambu CountY
(The Strategic Journal of Business & Change Management, 2025-04)This study explored the influence of customer satisfaction on the performance of dairy firms in Kiambu County, Kenya. The researcher used a descriptive research design, a quantitative research method, and conduct correlation ... -
Understanding Home Delivery Preferences: The Role of SocioEconomic and Cultural Factors in Marsabit County, Kenya
(International Journal of Research Publication and Reviews, 2025-08)Home deliveries, defined as childbirth occurring outside hospital settings without the assistance of skilled healthcare providers, remain common in some regions despite substantial efforts to improve maternity and newborn ... -
The Influence of Psychological Contract on Job Satisfaction Among Medical Laboratory Professionals in Selected Public Health Sector Institutions at the National Government, Kenya
(Global Social Sciences Review, 2025-06)The psychological contract, an implicit agreement shapes employee-employer relationships within organizations. The study investigated the psychological contract's impact on job satisfaction among Medical Laboratory ... -
Determinants of Eight Contacts Antenatal Care Uptake Among Prenatal Mothers in Changamwe Sub-County Mombasa, Kenya
(Journal of African Interdisciplinary Studies (JAIS), 2025-05)The purpose of this study was to assess the determinants influencing ANC uptake among prenatal mothers in Changamwe, Mombasa, Kenya. The study was based the following objective; to assess how quality ANC services influence ... -
Accessibility and Utilization of the Makueni Care Insurance Program in Achieving Uhc in Makueni County
(Academic Journal of Health Systems and Reform (AJHSR), 2025-07)The purpose of this study was to investigate the effect of accessibility on the utilization of the Makueni Care Insurance Program (MCIP) in achieving Universal Health Coverage (UHC) in Makueni County, Kenya. A descriptive ... -
Determinants of Quality Maternal Care among Women in Garissa County Referral Hospital
(INTERNATIONAL JOURNAL OF RESEARCH AND SCIENTIFIC INNOVATION (IJRSI), 2025-08)The determinants of quality maternal care among women in Garissa County Referral Hospitals are multifaceted and can be attributed to a combination of individual, structural, and systemic factors. The general objective ... -
Capacity Building as a Predictor of Service Provision among Community Health Promoters in Nandi County, Kenya
(East African Journal of Health and Science,, 2025-09)Capacity building is increasingly recognised as a cornerstone for strengthening community health systems, particularly in underserved regions where Community Health Promoters (CHPs) play a vital role in bridging the ... -
Influence of Performance Planning on Health Workers Performance at Public Hospitals in Nairobi County Kenya
(Intra Africa Journal Hub (IAJH), 2025-08)Effective performance management is crucial for delivering health services. It is a key component of the healthy workforce pillar in health systems, contributing significantly to optimal healthcare outcomes. By evaluating ... -
Influence of Storage Practices on Vaccines Availability in Public Health Facilities in Kisii County, Kenya
(International Journal of Research and Scientific Innovation, 2025-08)Vaccine stock outs remain a significant challenge in public health systems, especially in low- and middleincome countries, where fragile health infrastructure and logistical inefficiencies undermine routine immunization ... -
Influence of Hospital Infrastructure On Quality Healthcare Service Provision at Kenyatta National Hospital
(EPRA International Journal of Multidisciplinary Research, 2025-05)Quality healthcare service provision is pivotal for achieving Sustainable Development Goals, particularly in national referral hospitals like Kenyatta National Hospital, Kenya. This study aimed to identify determinants ... -
Factors Influencing The Implementation Of Performance Contracting Among Public Health Officers In Nyeri County -Kenya
(Journal of Emerging Trends and Novel Research, 2025-07)Performance contracting has been widely adopted in Kenya public sector as a key strategy to enhance a culture of accountability for results, and efficiency in service delivery, tracking progress towards target achievements ... -
An Assessment of Factors Influencing Clinical Learning among Diploma Nursing Students at Moi Teaching and Referral Hospital Eldoret, Kenya
(Open Journal of Nursin, 2025-08)Whereas clinical learning is a vital aspect in nursing education, enabling students to gain practical skills and experience under supervision, several factors can promote or hinder its effectiveness. This study assessed ... -
Influence of Perceived Risk, Socio-Cultural, And Health System Factors On the Uptake of Cervical Cancer Screening Services Among Women Aged 25–49 Years in Thika Sub-County
(EPRA International Journal of Multidisciplinary Research (IJMR), 2025-05)Background: Cervical cancer is a leading cause of cancer-related deaths among women worldwide, especially in low- and middle-income countries. In Kenya, although the incidence is high, screening uptake remains low. Aim: ... -
Prevalence and Trends of Colorectal Cancer, In Nyambene, Meru County, Kenya
(World Journal of Pharmaceutical Research, 2025-07)Colorectal cancer is becoming a serious health problem in Kenya, particularly in the Kiegoi location of the Nyambene region. There is limited evidence on the prevalence and trends of colorectal cancer in Nyambene, which ... -
An Assessment of the Relationship Between the Price Tariffs of a Christian-Affiliated Guesthouse and Customer Choice Behavior in Nairobi County
(Journal of Hospitality and Tourism Management, 2024-09)Purpose: To assess the relationship between the price tariffs of a Christian-affiliated guesthouse and customer choice behavior in Nairobi County. Methodology: Descriptive survey research design was used on a target ...
