Influence of Strategic Management Practices On Organizational Performance of Non-Governmental Organizations in Nairobi County

Abstract

Strategic management practices in the nonprofit sector are the same as in the for-profit sector. some potential benefits that could be realized by a non-governmental organization (NGO) as a result of implementing strategic management practices include improved decision-making, enhanced organizational performance, greater clarity of purpose, and better alignment between the organization's activities and its goals. Strategic management practices bring considerable benefits not only to for-profit businesses and government but also to NGOs. NGOs in Kenya are facing challenges as a result of the dynamic environment. This therefore calls for evaluation of strategic management practices and further implement. The study aimed to assess the influence of strategic management practices on the performance of NGOs in Nairobi County. Specifically, the study achieved the following research objectives; to examine the influence of situational analysis on the performance of Non-Governmental Organizations in Nairobi County; to examine the influence of strategy formulation on the performance of Non-Governmental Organizations in Nairobi County; to examine the influence of strategy implementation on the performance of Non-Governmental Organizations in Nairobi County and to examine the influence of strategy evaluation and control on the performance of Non-Governmental Organizations in Nairobi County. The study employed a descriptive research design. From the population of 1881 NGO registered in Nairobi County, a sample of 100 NGOs were selected using stratified random sampling technique to select strategic managers from each NGOs within Nairobi County to participate in the study. Primary data were collected using a combination of closed-ended and open-ended questionnaires. The data was then processed so that the responses could be classified into distinct sets. The information obtained was primarily quantitative. Descriptive statistics were used to analyze the data. The investigator was able to explain the data and quantify its utility thanks to descriptive statistical tools like SPSS and Microsoft Excel. The data was displayed visually in the form of tables and figures. The study outcome revealed an existing positive and significant correlation between Situation Analysis Practice, Strategy Formulation Practice, Strategy Implementation Practice and Strategy Evaluation and Control Practice and the performance of NGOs in Nairobi County. This proves that, when Situation Analysis Practice, Strategy Formulation Practice, Strategy Implementation Practice and Strategy Evaluation and Control Practice are enhance, the performance of NGOs in Nairobi County also greatly improves. The study therefore recommended that, Managers in non-governmental organizations (NGOs) should improve their organizations' performance through strategic management if they focus on fostering a culture of shared vision, cooperation, and empowerment. Company directors should investigate the link between strategy formulation and the strategic management methods that boost the efficiency of NGOs in Nairobi County. The study also recommended that top executives learn more about the link between strategy implementation and strategic management techniques in order to boost the efficiency of NGOs in Nairobi County.