Browsing Master of Information Science by Subject "Attention Interest Desire Action (AIDA) model"

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Adopting Attention Interest Desire Action (Aida) Model in Enhancing Electronic Resource Utilization among Postgraduate Students at Universities in Meru County, Kenya

Musungu, Mercy Shidemburi (KeMU, 2024-09)

Electronic resources are revolutionizing global education by providing postgraduate students with swift access to information, powerful search capabilities, and seamless citation of scholarly works. These digital tools ...