This study examined the effect of Customer Relationship Management (CRM) on customer loyalty among Fast-Moving Consumer Goods (FMCG) companies in Nairobi County, Kenya. The study aimed to analyse how specific CRM dimensions ...

Cancer, a non-communicable disease, poses a significant global and national health threat, with high demands for diagnosis and treatment. Late diagnosis has been a key factor contributing to high cancer mortality rates in ...

The psychological contract is an implicit agreement that shapes employee-employer expectations and significantly influences employee attitudes and behaviors in organizations. A positive psychological contract enhances job ...

Health financing involves raising adequate funds for health services in ways that ensure people can access needed care without facing financial hardship or impoverishment. It also provides incentives for efficiency among ...

Effective performance management is essential to the provision of health services. It is recognized as one of the key components of the healthy workforce pillar in health systems vital building blocks, effectively contributing ...

Quality healthcare service provision is a cornerstone for achieving Sustainable Development Goals (SDGs), a challenge particularly acute in national referral hospitals within resource-limited settings. Kenyatta National ...

Communal conflict and non-state armed violence remain critical challenges to human security and state stability globally, with Sub-Saharan Africa experiencing acute manifestations. In Kenya, the rise of banditry attacks ...

Microfinance banks play a pivotal role in advancing financial inclusion and supporting economic empowerment, especially among underserved populations. Despite their significance, many microfinance banks in Kenya continue ...

Debt financing has a substantial effect on commercialized banks' financial public presentation, especially for those with low equity capitalization ratios relative to total assets. This is especially important considering ...

Kenya’s Vision 2030 and the Big Four Agenda underscore healthcare delivery and the achievement of Universal Health Coverage (UHC) as national development priorities. Central to these ambitions is effective strategy ...