Browsing Doctor of Philosophy in Business Administration and Management by Subject "Customer Relationship Management"

Now showing items 1-1 of 1

Influence of Customer Relationship Management Dimensions on Performance of Classified Accommodation Facilities in Coast Region of Kenya

Mwangi, Charles Gacheru (KeMU, 2020-11)

Customer Relationship Management (CRM) is an expanded domain of Relationship Marketing with an information technology component which enables a firm to manage its customers' data with an aim of improving the firm-customer ...