| dc.description.abstract | Small and Micro Enterprises performance can be significantly impacted by the adoption
of strategies that take into account various functional areas, including accounting,
marketing, human resource management, and information management. The study aimed
to evaluate the influence of strategy implementation on organizational performance of
SMEs in Machakos County. Specifically, influence of structure, financial resources,
communication, and monitoring on organizational performance of SMEs in Machakos
County was also examined. The study drew upon theories such as strategy fit, the
resource-based view, open systems, and human capital as its conceptual foundation. A
descriptive research approach was adopted, and a sample of 95 business owners was
selected from the target population of 2,113 SMEs in Machakos County using
stratification. The researcher collected primary data using a self-administered
questionnaire. In order to determine the validity and reliability of the research
instruments, a pilot study was conducted in selected SMEs in Nairobi County. Descriptive
statistics, were employed in analyzing the primary data, while regression analysis was
utilized to derive conclusions from the data. The results of the regression analysis
indicated that financial resources and communication had a positive association with the
organizational performance of small and micro enterprises in Machakos County.
However, organizational structure and monitoring showed an inverse relationship. The
significance value for the predictor variables, except for communication, was below 5
percent, leading to the conclusion that organizational structure, financial resources, and
monitoring were statistically significant predictors of organizational performance of
small and micro enterprises in Machakos County. Communication was found to be
insignificant. Based on the findings, it is recommended that organizations adopt a less
complex organizational structure, use their own resources rather than borrowed resources,
maintain a shorter chain of command, and conduct regular and frequent monitoring. | en_US |
