RELATIONSHIP BETWEEN PUBLIC RELATION AND SALES PERFORMANCE OF STATE CORPORATIONS IN KENYA

Abstract

This study examined the relationship between public relations and sales performance of State Corporations in Kenya. This is a descriptive study, 165 respondents selected with the aids of census technique. Statistical package for social science (SPSS) version 26 adapted to the data from the questionnaire. This study justified there is a relationship between personal selling and sales performance. Also, public relations had an influence on customers’ demand for a product and therefore this study recommended that sales representative of an organization should be well trained on what is expected from them on the job. This would enable them to be able to convince the customers as to why they need to purchase such a specific product.