Organizational Characteristics and Communication Effectiveness of Solar Companies in Kenya

Abstract

The solar energy sector has been performing poorly in recent years. This poor performance has been attributed to factors such as making poor decisions, implementing inadequate strategies, and ineffective communication. Managers can perform their duties and responsibilities through effective communication. The purpose of this study was to examine the relationship between communication practices and the effectiveness of communication in solar companies in Kenya. A descriptive research design was adopted for this study through which information from demographic groups was gathered. A sample of 293 respondents drawn from a target population of 1224 was surveyed using a structured questionnaire to collect data. Data analysis was done using SPSS on both descriptive analysis and inferential analysis. The study revealed a β=-2.179, Wald =31.683, df=1, which is associated with a p-value of 0.001 and Exp (B) = 0.133 for the Communication channel.It is concluded that communication channels significantly influence the odds of communication effectiveness in solar companies in Kenya. It is recommended that the solar companies use reliable and high-speed communication channels to enhance communication effectiveness among solar companies.