| dc.description.abstract | The study's goal is to look at the financial factors that influence commercial banks' adoption of
bancassurance in Kenya. The eight level one banks in Nairobi's Central Business District are the
subject of this exploration. Coming up next are the review's specific objectives: To decide how
benefit, credit hazard, item expansion, and the expense of protection contracts impact business
banks' utilization of bancassurance in Kenya. Monetary Intermediation Theory, Modern Portfolio
Theory, and Diffusion of Innovation Theory are totally utilized in this investigation. A connecting
with outline research approach was utilized in this review. In Nairobi's Central Commercial
District, there are 77 Business Development Officers and 64 Operations Officers in the
bancassurance area from 8 Tier 1 business banks. The statistics strategy was utilized in this review,
with each of the 141 respondents getting a survey. Both essential and optional information were
utilized in this examination. Primary data was gathered using surveys, while secondary data was
gathered from published papers, films, and newsletters from organizations, all of which were
available in both printed and electronic formats. SPSS version 25.0 was used to conduct the data
analysis. The study discovered that the biggest factor of commercial banks' adoption of
bancassurance in Kenya is bank credit risk. At the point when the R esteem is 0.803, the connection
between the reliant and autonomous factors is measurably huge. The R squared score of 0.6404
additionally shows that the elements being scrutinized represent 64% of the reliant variable. As
indicated by the R-squared worth of 0.6448, free factors represented 64.48 percent of the general
variety in bancassurance reception (subordinate variable). A portion of the significant reasons of
bancassurance reception, as indicated by the examination, incorporate bank benefit, bank credit
hazard, bank item variety, and protection contract cost. The report suggests that banks increase
their use of bancassurance by reinvesting revenues in financial innovation. Customers will benefit
from a reasonably cost revolutionary bancassuarance product as a result of this. This will not only
increase the bank's revenue, but it will also increase client loyalty. Commercial banks ought to
have the option to arrange ideal protection contract valuing because of the scope of protection
specialist co-ops open in Kenya. Since the cost of the protection contract is given to the client, the
bank should search for lower protection rates | en_US |
