Masters Theses and Dissertations: Recent submissions
Now showing items 1-20 of 971
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Influence Of Strategic Decisions On Performance Of Paint Manufacturing Firms In Kenya
(KeMU, 2025-10)Strategic decisions are key determinants of a firm's success, as they shape the overall direction, resource allocation, and competitive positioning of the organization. While the paint manufacturing sector has experienced ... -
Effect Of Digital Marketing Strategies On Organizational Performance Of Soft Beverage Manufacturing Companies In Nairobi County, Kenya
(KeMU, 2025-10)Digital marketing strategies are important for enhancing brand visibility, engaging with a wider audience, and driving consumer loyalty, making them essential in competitive markets. However, soft beverage manufacturing ... -
Strategic Choices, Firm Size and Organisational Performance of Family-Owned Businesses In Nairobi County-Kenya
(KeMU, 2025-10)Family-owned businesses play a vital economic role in Kenya, yet many continue to face performance challenges despite numerous interventions. This study examined the influence of strategic choices—digital promotion, ... -
Strategic Leadership And Performance Of Agricultural Finance Corporation In Kenya
(KeMU, 2025-03)This study examined the influence of strategic leadership on the performance of Agricultural Finance Corporation. Strategic leadership, encompassing the establishment of strategic direction, the shaping of organizational ... -
Effect of Transformational Strategies On the Performance of Private Solar Energy Companies in Kenya
(KeMU, 2025-09)Performance of private solar energy companies in Kenya is critical for exploiting market opportunities, and driving profitability and sales growth. The purpose of this study was to determine the influence of transformational ... -
Influence of Strategic Alignment On Performance of Insurance Brokerage Firms in Nairobi County, Kenya
(KeMU, 2025-09)This study seeks to understand how strategic alignment impacts the performance of insurance brokerage firms in Nairobi County, Kenya. Most of the firms in this industry struggle to achieve performance goals because their ... -
Influence of Balanced Score Card On Performance of Dairy Firms in Kiambu County -Kenya
(KeMU, 2025-08)The aim of the study was to explore the influence of selected balanced scorecard perspectives (customer, internal business process, financial and innovation and learning perspectives) on the performance of dairy firms in ... -
Effect Of Leadership Styles on Organizational Performance of Level Four and Five Public Hospitals in Isiolo County, Kenya
(KeMU, 2025-09)Public hospitals in Isiolo County, Kenya, have faced ongoing challenges in achieving improved organizational performance, primarily due to inadequate strategies, infrastructure, and underdeveloped Electronic Healthcare ... -
Effect Of Socioeconomic Dynamics on Financial Inclusion of Business Women in Isiolo County, Kenya
(KeMU, 2025-10)Financial inclusion has increasingly been recognized as a central driver of economic empowerment, poverty reduction, and inclusive growth, particularly among marginalized and underserved groups. In the Kenyan context, and ... -
Influence Of Institutional Dynamics on the Implementation of Performance Contracting Among Private Universities in Nakuru County
(KeMU, 2025-10)Performance contracting is a critical management tool in higher education institutions, designed to enhance accountability, efficiency, and alignment with organizational goals. In Kenya, private universities in Nakuru ... -
Influence Of Female Genital Mutilation on Girls’ Transition from Primary to Secondary Schools in Narok South Sub-County, Narok County, Kenya
(KeMU, 2025-09)The Millennium Development Goals (MDGs) goal two requires that all children complete full course of primary education and transit to secondary education. Education for All initiatives also stresses the emphasis for all ... -
Influence Of School Social Environment on Students’ Academic Performance in Public Secondary Schools in Machakos County, Kenya
(KeMU, 2025-09)Despite substantial investment in physical educational facilities, many well-equipped public secondary schools in Kenya continue to experience declining academic performance, suggesting that non-physical factors may play ... -
Association of Carcinogenic Heavy Metals in Foods, With Colorectal Cancer, In Nyambene, Meru County, Kenya,
(KeMU, 2025-10)Colorectal cancer is a growing public health concern in Kenya, especially in the Kiegoi sub-location of Nyambene region where incidence rates are rising without clear etiology. This study aimed to quantify arsenic, cadmium, ... -
Factors Influencing the Uptake of Cervical Cancer Screening Services Among Women Aged Between 25 And 49 Years in Thika Sub-County.
(KeMU, 2025-10)Cervical Cancer (CC) is ranked as fourth most prevalent cancer affecting women globally. Its incidence in sub-Saharan Africa averages 31.7 per 100,000 women, with Eastern Africa reaching 42.7, and some countries exceeding ... -
Effectiveness of Community Health Promoters in Mitigating Malnutrition Among Children Under 5 Years During Drought Periods in Isiolo County, Kenya
(KeMU, 2025-10)Malnutrition remains a leading cause of child morbidity and mortality, particularly in drought-prone, low-resource settings such as Isiolo County, Kenya. Despite national efforts through the Integrated Management of Acute ... -
Dietary and Nutritional Risk Factors for Inflammatory Bowel Disease: A Case at Kenyatta National Hospital in Nairobi, Kenya
(KeMU, 2025-10)The increasing incidence of Inflammatory Bowel Disease (IBD) is linked to changing diets, environmental exposures, limited diagnostic access, and treatment costs. Lacking clear guidance, many patients adopt restrictive ... -
Social Media Promotion Strategies for Enhancing Student Engagement with Library Services: A Case of Strathmore and Riara University Libraries in Kenya
(KeMU, 2025-09)University libraries are increasingly adopting social media as a means of promoting their services, yet the effectiveness of these strategies remains underexplored in the Kenyan private higher education context. This study ... -
Deep Learning Approach for Detection and Prediction of Pest Infections On Plants in Greenhouses
(KeMU, 2025-09)Pest infestations remain a serious threat to greenhouse agriculture ultimately resulting in reduced yields, increased cost of production, and food safety concerns. Traditional pest monitoring strategies are predominantly ... -
Development of A Machine Learning-Based Model Using a Decision Tree for Detecting Fake News: Analyzing Techniques for Accurate Content Verification
(KeMU, 2025-09)With the growing spread of information through social media and online news, identifying fake news has become increasingly important. To explore this issue, the Pew Research Center conducted surveys in the U.S. to examine ... -
Integrating Ai Tools for Real-Time Anomaly Detection in Cloud Vpns: A Case of Owncloud.
(KeMU, 2025-09)The increasing reliance on cloud-based Virtual Private Networks (VPNs) has significantly improved the security and scalability of digital infrastructures. However, the increasing complexity of these systems introduced new ...
