Effect of Transformational Strategies On the Performance of Private Solar Energy Companies in Kenya

Abstract

Performance of private solar energy companies in Kenya is critical for exploiting market opportunities, and driving profitability and sales growth. The purpose of this study was to determine the influence of transformational Strategy on the performance of private solar energy companies in Kenya. The specific objectives were to determine the effect of customer-centric strategy, innovation strategy, strategic staffing strategy, and operational excellence strategy on the performance of private solar energy companies in Kenya. In conducting the study, a descriptive research design was utilized where a total of 1548 middle and low-level managers. Stratified-random sampling technique was used to sample 318 respondents. The gathered data using questionnaires was analyzed using SPSS software. Both descriptive and inferential analyses were applied. Descriptive analysis included mean and standard deviation, whereas inferential analysis involved a binary logistic regression. Findings were presented in tables, whereas the interpretation and discussion of findings were presented in prose through thematic analysis. The findings revealed that proactive customer-centric Strategy had a significant positive influence on performance (p = 0.001). Conversely, staffing Strategy showed no significant effect on performance (p = 0.905). Companies employing technology innovation Strategy significantly improved performance (p=0.001). Operational excellence significantly influenced performance (p=0.001). The study concluded that customer–centric Strategy, innovation Strategy, and operational excellence Strategy significantly influenced the performance of solar companies. However, staffing Strategy did not significantly influence the performance of solar companies. Study recommends for adoption of customer-centric Strategy by integrating feedback, offering personalized solutions, and addressing complaints. Firms should embrace innovation Strategy, including adopting new solar technologies and securing intellectual property rights. Integration of smart-grid systems and AI-powered energy management is encouraged for product enhancement. Current staffing Strategy need revision to improve performance, focusing on training, succession planning, and talent retention.