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  Relationship between Education Sponsorship and Brand Equity amongst Beverage Companies in Nairobi City County 

  Muchira, Gatana Michael; Maore, Stephen; Muriithi, Simon (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-03)

  Global competition has called for companies to be more innovative in the way they position their brand to achieve a competitive edge. Therefore, companies have adopted more non-traditional ways to showcase their products ...
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  Influence of Community Policing Strategy on Service Delivery in National Police Service in Nairobi County, Kenya 

  Chachah, Marianne Wanjiru; Munga, Jane; Gichunge, Evangeline (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-07)

  The research examined the influence of Community Policing (CP) on service delivery in the National Police Service (NPS) in Nairobi County. The research was supported by stakeholder theory. The study adopted a quantitative ...
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  Influence of Corporate Branding Strategy on Service Delivery in National Police Service in Nairobi County 

  Chachah, Marianne Wanjiru; Munga, Jane; Gichunge, Evangeline (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-06)

  The research examined the influence of corporate branding strategy on service delivery in the National Police Service in Nairobi County. The research was supported by Aarkers Brand Equity Theory. The study adopted a ...
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  The Influence of Product Promotion on the Performance of Subsidiary Chemical Companies in Kenya 

  Mwangi, Catherine Wanjiru; Munga, Jane; Nzioki, Susan (DOI: http://dx.doi.org/10.61426/sjbcm.v11i2.2897, 2024-03)

  Although chemical manufacturing firms in Kenya ought to play a significant role in the growth of the economy, they are currently facing myriad of challenges that impede their growth but sustainability. This study focused ...
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  Impact of Capital Adequacy on Financial Performance of Savings and Credit Cooperatives Societies in Meru County 

  Bashir, H. A; Kithinji, M. M.; Mwambia, F. (The Strategic Journal of Business & Change Management,, 2022)

  The goal of this report is to establish how capital adequacy influences the monetary performance of Meru County's licensed deposit-taking credit and savings cooperative institutions. The Pecking Order Theory was used ...

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